Hi There! I’m Rafaela Dural
I'm a Marketing Undergraduate at the University of Texas at Dallas graduating May 2021. I'm also an M.S. Marketing Fast Track student.
Thanks for visiting! Explore my site to learn more about me, my background and what I have to offer. I'm excited to input my creativity and enthusiasm for learning in an internship furthering a company's brand. If you have questions or would like to discuss an opportunity to work together, I'd love to get in touch!
About Me
My Background
I'm a Marketing undergraduate at UT Dallas fast-tracking towards my Masters in Marketing. I'm creative and open to trying new things, which is why I am very interested in advertising and brand marketing. I've been applying to internships and expanding my knowledge in my field of interest.
I am 100% Filipino! I moved from the Philippines to Rhode Island with my parents and sister at the age of 7 years old, then I moved to Texas where my dad found a permanent job as a Telecomms Engineer at AT&T. I've been living in Texas for a little more than 10 years now. I keep myself busy with an organization called Filipino Student Association, the largest non-greek organization of UTD. I was a Cultural Dance Director for the organization, and I can proudly say I was able to lead my team of dancers to victory! Now, I am the president. I plan to continue successfully leading my officer board and this org of more than 700 members strong. I want us to promote cultural inclusivity and become well-known, not just on campus, but in the community of Dallas through philanthropic efforts that uplift our local Filipino community.
During the summer of Covid-19, I founded a pop-up bakery business with my mom and sister called The Pandesal Place (@thepandesalplace). I built the brand and take care of the social media. We've been featured on D Magazine online in July '20 and in the December 2020 issue as a part of the best new eats in Dallas. We've grown so much in just half a year and plan to continue expanding to our very own brick-and-mortar!
I want to succeed and achieve one of my life goals of providing for my family back home in the Philippines.
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Education
My Studies
August 2018 - May 2021
The University of Texas at Dallas
Jindal School of Management Bachelor of Science in Marketing '21
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Jindal School of Management Fast-Tracking Undergraduate Spring '21
Jindal School of Management Master of Science in Marketing '22
August 2015 - May 2018
Allen High School
Graduated in Top 10% in a class of 1,536. Sophomore to Senior year of high school in Allen, TX.
- National Honor Society member
- Student of the Gifted and Talent program
- A 6-year member of the Allen Orchestra
August 2014 - May 2015
Lowery Freshman Center
Freshman year of high school in Allen, TX
My Experience
Roles & Responsibilities
August 2020 - November 2020
Bobaland Marketing Intern
I manage the social media of Bobaland starting from the creative process to the promotional tactics. My main project was a re-branding portfolio. According to the owner's vision, I rebranded Bobaland which entailed logo designing, identifying the new brand, researching competing boba businesses in the area, and discussing ideas with my supervisor.
November 2016 - August 2019
I was a barista at Bobaland coffee and tea for several years. I improved in areas of customer service, marketing and multitasking.
Bobaland Barista
May 2020 - May 2021
UTD FSA President
Oversee the activities of the Filipino Student Association at UTD which includes leading an officer board of 17 different positions and building relationships with over 500 members and FSA officers across Texas and Oklahoma. This includes philanthropic projects, campus and off-campus events, and competitions. I provide guidance and advice that keeps the organization on its toes and pushes its mission of cultural inclusivity and becoming a home for the community.
June 2019 - May 2020
UTD FSA Cultural Director
I was an officer of the University of Texas at Dallas Filipino Student Association, one of the largest organizations on campus with 800+ members strong and focuses on sharing the Filipino culture through social activities and coming together with the community.
As Cultural Director, I lead a team of 20 to 30 people per semester to compete in two different Filipino traditional dance competitions against other FSAs. My position included creating choreography, music, directing, and general organization duties.
June 2020 - Present
The Pandesal Place Owner
Owner and marketer of new, small, pop-up bakery based in Allen, TX that focuses on specialty Filipino baked goods. I designed and built the brand identity of our family-owned bakery. We operate and communicate with customers only online through social media and our website. I've successfully ran our social media, gaining 1k+ followers in less than 2 months, and reaching over 6k+ in impressions monthly.
Effective marketing and content strategies have led to our recognition. The Pandesal Place has been featured on D Magazine, an award-winning and well-received lifestyle magazine in DFW, twice, as well as on Eater Dallas, a Dallas food and dining online guide.
My Projects
Work Portfolio
Balikbayan Clothing Drive
Filipino Student Association Philantropy Project
I facilitated in planning and execution. Over 2,000 clothes donated, washed, boxed, and shipped out to the Philippines! Click on the button to watch our volunteer day, or scroll below to my videos. In November 2020, we collected and shipped over 7,000 clothes. Video edited by me.
Resume
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Certifications:
Google Ad Search
HubSpot Social Media Marketing
The Pandesal Place
